The 'I Touch Myself Project' transforms the late Chrissy Amphlett's (Australian singer from the Divinyls) song 'I touch myself', about female sexuality into a breast cancer anthem to inspire a generation of women to touch themselves for early cancer detection. Although there was no media budget, the project achieved over $7m in media exposure, and was picked up internationally by media including the Huffington Post, Rolling Stone and Billboard magazines, reaching audiences of over 400 million
Cancer Council NSW: I Touch Myself11
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