Johnnie Walker: # ImNOTdriving12
Everyone knows that drinking and driving do not mix, but still, many prefer to ignore the dangers of this combination. Johnnie Walker decided to create an awareness campaign, proposing that brand fans sign an agreement, pledging not to drink and drive. To promote the initiative the hashtag #ImNOTdriving was introduced.
This ‘important’ man looks like a derivative from the Old Spice guy. An arrogant but charming guy, explaining why people drink Whiskey, and most important, why people should drink Johnnie Walker.
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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