Johnnie Walker: # ImNOTdriving12

Everyone knows that drinking and driving do not mix, but still, many prefer to ignore the dangers of this combination. Johnnie Walker decided to create an awareness campaign, proposing that brand fans sign an agreement, pledging not to drink and drive. To promote the initiative the hashtag #ImNOTdriving was introduced.


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Johnnie Walker: The important man

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This ‘important’ man looks like a derivative from the Old Spice guy. An arrogant but charming guy, explaining why people drink Whiskey, and most important, why people should drink Johnnie Walker.

Johnnie Walker: Keep on walking, Brazil

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Johnnie Walker: Keep on walking, Brazil

Here’s another Johnnie Walker commercial, this time from Brazil. Watch when the sugar loaf mountain in Rio de Janeiro (more known as the ‘giant’) turns to life..


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