Old Spice is back! This time they are using a completely different angle, addressing the younger men. Several mothers are singing the momsong because their sons are turning into men. Just some brilliant lyrics ending in the tagline ‘Now he smells like a man and they treat him like one’. Check out two other shorter versions after the jump.
Details
- Date: 6 January 2014
- Awards: 2
- Industry: Beauty & Personal Care
- Media type: TV Commercial
Credits(add credits)
- Agency: Wieden + Kennedy, Portland
- Country:
USA
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