Pro Infirmis: Because who is perfect?22

In the weeks before Christmas, Bahnhofstrasse in Zurich glitters with pretty displays. On December 3, however, special mannequins with physical disabilities are shown in the windows of the fashion stores WE Fashion, modissa, PKZ, Schild and Bernies. They may be missing an arm or sitting in a wheelchair, or perhaps one has a malformed spine. The campaign is entitled “Because who is perfect? Get closer.”


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