Wieden + Kennedy has again accomplished to make a beautiful commercial for P&G for the ‘Thank you Mom’ campaign. The sequel of the 2012 “Best Job” is also an emotional commercial. Named “Pick them back up” it pays hommage to all the hard working moms helping their kids to become what they are today. It is made for the 2014 Sochi Winter Olympics.
Procter & Gamble: Pick them back up24
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