Sainsbury’s, the British supermarket chain launched the very first crowdsourced Christmas campaign. It seems like a weird idea at first, but AMV BBDO did a great job turning homemade footage into a beautiful teaser for a longer film coming at the end of the month. The movie was directed by Kevin Macdonald’s the Scottish director known from the movie The Last King of Scotland.
Sainsbury's: Christmas in a day8
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!