In honour of the 100th commemoration of the Armenian Genocide, Audio Kultur's AK12 was dedicated entirely to the vast cultural contribution of the Armenian people. AK made this film to document the printing of the magazine in real blood drawn from 5 Lebanese-Armenians who decided to give blood as a symbolic gesture of remembrance for the blood that was spilled by the Armenian people.

The campaign ends with a massive car free day in an Armenian quarter of Beirut (on a street named Armenia Street), complete with a stage showcasing Armenian musicians and kiosks featuring Armenian food, crafts and products. There will also be a blood drive on site so that supporters can donate their blood for all those in need.