This print campaign has been made for a Thai beauty product, softening your skin.
Boot Body Cream wanted to focus on the aspect that the cream makes you look sexier. And what is one of the most attractive part with women? Right their breasts.. Nice point of view from McCann Erickson!

Coincidence or not, but this month another similar campaign appeared. Not in Thailand but in Peru. A campaign of the Peruvian League Against Cancer who made an awareness campaign promoting mammograms.
It has been created by Young & Rubicam, Peru.