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Coca-Cola: Magazine amplifier

Posted by Sander Janssen - Category: Ambient, Print
  • Company: Coca-Cola
  • Agency: JWT
  • Country: Brazil Brazil

2 comments

By rolling this magazine you can turn it into an amplifier for the iPhone. To celebrate the 1 year existence of Coca-Cola FM you could install an application which actually makes it possible to use the magazine as an amp. The final format allows the sound waves to travel in two different directions at the same time, intensifying the stereo effect created by the device. The next step is to enjoy the music.



Coca-Cola: Magazine amplifier, 4.5 out of 5 based on 37 ratings

2 Comments

Enrico Olivieri on

Do you really think that consumers have done the same thing in the video? Sometimes I think that these acts of communication are designed only to win some prize at Cannes …

Reply
Eric_C on

I don’t think you need an app to use the magazine as an amplifier. The magazine just amplifies any sound because of the way it’s shaped.

Reply



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