This is an old but very effective advertisement. They twisted the words. We are all familiar the slogan ‘Smoking causes cancer’ but the other way around ‘ Cancer cures smoking’ is very provocative. Even the most die-hard smoker will think twice before he lights up another cigarette.
CPAA: Cancer cures smoking18
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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