Two days ago bert posted a really cool campaign that won at the Cannes Lions last year.
This made me think of another campaign. It is a controversial print campaign from Diesel, they launched it in january 2007, and it won a silver lion in the category print at the Cannes festival two years ago.
In this campaign Diesel continues it’s strategy by provoking discussion of serious social issues, and adding a hint of irony to it. I do not think these images need any explanation…