Harrison Smith is six. He has Duchenne Muscular Dystrophy. There's no treatment, no cure and little hope. His Dad, Alex, set up Harrison's Fund to raise money for research. This is not easy when no-one's heard of DMD, and you've got no budget. With a little piece of space in a newspaper they ran the story that sometimes, Alex wished his son had cancer instead. A disease people knew of. That was treatable and, possibly, survivable. This made a very powerful statement in a newspaper, turning into a very successful fundraising campaign.
Harrison's Fund: I wish my son had cancer11
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- Agency: Ais, London
- Country: United Kingdom
- Executive Creative Director: Geoff Gower
- Creative Director: Kevin Bratley
- Copywriter: John Vinton
- Copywriter: Dan Maddenais
- Art Director: Matt Eastwood
- Photographer: Alan Powdrill
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