In Ireland there has been a lot of controversy against the latest campaign of Hunky Dorys, a potato chips manufacterer. The campaigns features some beautiful models playing rugby with suggestive headlines such as “Are you staring at my crisps?”. Moreover they launched an interactive website where you could take a peek in the locker room.. Clearly an attempt to cath the attention of the young male target market.
What’s wrong with that, most of us would say. Well, the Irish rugby officials do not want their sport to be associated with such ‘filth’.
They should be glad, it is free advertising for their sport!