In New Zealand this advertising campaign is a huge succes. It is for Instant Kiwi, the New Zealand Lotteries and is about a doofus, named Doug and his alter ego ‘Mexi Doug’. His alter ego is played by Leand Macadaan, a Filipino and he is so popular that many groups were created on Facebook and he even has his own site. The idea is simple, a bit vintage and really funny.. that explains the enormous succes!
The ad ‘Get a Perm’, was listed as one of the most popular commercials in New Zealand on TVNZ Fair Go Ad Awards.
To see more of the Instant Kiwi ads,
Now we wait
Bunjee Fishing (20 year old spot, adapted by Instant Kiwi)