Here’s a new print campaign for McDonald’s in Israel. They’ve changed their menus and made them lighter in calories and fat. They then made this simple print campaign with the ‘M’ of medium shown as the ‘M’ of McDonald’s saying, ‘It’s not what you had in mind’
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
IsraelDo you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!
