This magazine cover is pretty funny. The person in the image appears to be out of shape, but then you notice the logo of Men’s health is upside down. So when you turn the magazine 180 degrees to be able to read the logo, the person is in great shape. A simple idea!
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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