This is a remarkable print advertisement for Nescafe that lays emphasis on the human’s need of coffee as the first thing in the morning. The advertisement interestingly showing lines of the letter ‘Z’ which signifies the sound made when we sleep by inhaling and exhaling. In the last line ‘Z’ starts straightening to the letter ‘N’, eventually it will say ‘Nescafe’. The tagline that goes along is: Nothing wakes you up as Nescafe.