Probably everyone knows Paul the octopus, the German octopus that has predicted all the matches of Germany correct during the world championship of soccer. Sadly for Holland Paul predicted that Spain is going to win on Sunday (I’m sorry Rindert). Pepsi has used this short time famous mascot in a cool way in this print campaign.
Pepsi: Paul12
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Details
- Date: 9 July 2010
- Industry: Non-Alcoholic Drinks
- Media type: Print, Top Topical
Credits(add credits)
- Agency: Impact BBDO, Beirut
- Country: Lebanon
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