To launch the Peugeot 207 Quicksilver, an ad printed on surf wax was published in the main Brazilian surf magazine. The reader could detach the ad, crumple it and use it on the board.
Peugeot: Quicksilver Wax16
Related Posts
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Details
- Date: 20 October 2011
- Industry: Automotive
- Media type: Print
Credits(add credits)
- Agency: Loducca, São Paulo
- Country: Brazil
Tip us
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!