Apparently The Boundary Road Brewery allowed 999 beer tasters to select the flavour of their new brew called ‘The chosen one’. The copy of this print ad looks like one big block of text but actually it are all the names of the beer tasters who selected this flavour. So if you don’t like it you should blame them.
The Chosen One: 999 beer tasters13
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Details
- Date: 22 September 2011
- Industry: Non-Alcoholic Drinks
- Media type: Print
Credits(add credits)
- Agency: Barnes Catmur & Friends, Auckland
- Country: New Zealand
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