In this print campaign for Toyota they are showing several famous movie titles. Together with the lag line: “If you have read this and you didn’t realize there are two “a”, imagine all you can’t see when you drink and drive. Don’t drink & drive, please.” The English copy isn’t that great but it’s an Spanish agency so the translation will be a little different probably.
Toyota: Movies19
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Details
- Date: 13 January 2011
- Industry: Automotive
- Media type: Print
Credits(add credits)
- Agency: Saatchi & Saatchi, Madrid
- Country: Spain
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