White noise is scientifically-proven to help babies sleep better because it mimics the sound they hear from the womb, while also helping cancel out other noises.

While white noise machines are actually available in other countries, they cost too much for the average Filipino mom. So, in order to make the "technology" available to moms around the country, Pampers made white noise easily accessible to them, with the help of an appliance they already had at home: the radio.