Being sleepy, triples the risk of having an accident. In Argentina, lots of truckers, taxi drivers and bus drivers, know the problem, and are well aware of the risk. Piero, a mattress company wanted to help out these drivers, and made 'Snooze Radio'. A radio spot, playing every 9 minutes during the night, as if it were an alarm clock.
Piero: Snooze Radio3
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