Young people work hard to reach their goals and fulfill their ambitions. And for this reason, they often work over weekends. This forces them to leave their passions behind, like supporting their team at the stadium.
Dacia, main sponsor of Udinese football club, found someone who’s free on Sunday and could take their place.
Six players who were supposed to sit on the bench took the place of 6 young workers. We brought to life an unusual Swap: the players at work, the fans on the sideline, enjoying the match from a unique point of view.