Every year thousands of elderly and holocaust survivors in Israel are forced to endure the harsh Israeli winter and suffer the cold because they cannot afford heating their own homes. To correct this, McCann created RootSwitch. An Innovative switch that can be mounted on a wall next to any existing switch. So every time somebody was cold and turned on his/her heating, they remembered that there are people who do not have that luxury and help them.
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- Date: 30 March 2015
- Industry: Non-profit
- Comments: 2
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