Strange campaign from Burger King, Norway. They had 38.000 fans on Facebook but amongst them there were a lot of ‘trolls’, people that were only fan because of the free stuff Burger King gave away. So the fast-food chain wanted to slim down their Facebook-fans to only the real loyal ones. So they decided to ban some people from the page by giving them a choice. Stay a fan, or get a free burger.
Burger King: Banned from Facebook13
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Details
- Date: 7 January 2014
- Industry: Food
- Media type: Social Media
Credits(add credits)
- Agency: DIST Creative, Oslo
- Country: Norway
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