As part of Earth Hour 2011, an awaresness campaign was created by Publicis Tel Aviv in Israel. They launched world’s first website that works by pedaling a bike in real time. While riders pedal, the site was on the air, but in a moment of pause the site went dark.
Earth Hour: Web Cycle15
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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