The five colourful M&M’S spokescandies were looking for their outspoken brother, Red. Canadians had the chance to win a red smart for two coupé by helping with the search in an online promotion called Find Red created by Proximity Canada in 2010. The search begins on www.findred.ca, where participants can use a version of the Google Maps Street View API to look for three virtual Toronto locations where Red is hidden. Thank you Ken Vanhalle for letting us know we forgot this nice campaign.
M&M: Find Red30
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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