Last year Oreo turned 100 years. Oreo asked themselves how to use a centennial anniversary to actually rejuvenate the brand? Idea: Celebrating the culture of the day, every day. They created 100 ads in 100 days. Each morning we identified trending news stories, gave them a playful OREO twist, and pushed a brand-new ad to our social networks.
Oreo: Daily Twist11
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