A social interactive live stream on Facebook connects the online and offline world in the newest social media campaign of Renault. Online likes measured the passion for the new Renault Clio. Offline, a heaver construction with the car on one side and a Facebook box on the other, showed the weight of this passion. Will there be enough passion to carry the car?
Renault: Car carried by likes11
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Details
- Date: 26 February 2013
- Industry: Automotive
- Media type: Social Media
Credits(add credits)
- Agency: Dorst & Lesser, Amsterdam
- Country:
The Netherlands
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