Photographer Bjoern Ewers directed this creative advertising campaign for the Berlin Philharmonic orchestra that shows beautiful views of the insides of various instruments. Shot using a macro lens, each one looks more like a giant music hall than a musical instrument. Thank you Jur Heyboer for the tip.
The ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life in a way that is unique only to the reader and how they see these playtime scenarios in their mind’s eye. The fourth ad in the series, “Yellow Brick” features a notepad with the tagline “Every LEGO brick tells a story. Build yours.”
Sex sells, whoever doubts that should open the advertising-history book. JBS the clothing store, used the XXX-factor again in their latetst commercial. The ending with the adolescent craving to buy one of the boxershorts is hilarious.
Cheap or just smart?
Hogle Zoo in Utah is promoting Zooassic Park, a display running from May 14 to August 31, featuring 13 life-like animatronic dinosaurs scattered throughout the zoo grounds. A print advertising campaign has an elephant, giraffe and ostrich hiding out in what appears to be a dinosaur’s feeding dish. “The dinosaurs are here.” The campaign also includes television commercials with references to Jurassic Park.