Every day, thousands of wome fall of the stairs.. Young & Rubicam Frankfurt takes an artful but frightening approach to illustrating the horrors of domestic violence for BFF, also known as Bundesverband Frauenberatungstellen und Frauennotrufe (=Board of Women’s Advisory and Emergency Calls)



Company: BFF
Agency: Young and Rubicam, Frankfurt
Country: Germany

EIZO medical imaging produces high precision displays for the examination and diagnosis of radiographs. Everyone knows craftsmen receive pin-up calendars from their suppliers at the end of every year, unfortunately this present is less popular among medics. But EIZO took it one step further, they created a pin-up calendar, uniquely for medics, that shows absolutely every detail.



Company: EIZO
Agency: Butter, Berlin/Duesseldorf
Country: Germany

This Top Topical (=a parody based on a true story) is most probably the best one ever published. On ABC-News, a news reporter alarmed people to look out for a man who had raped a woman. But what the news reporte didn’t knew is that the criminal coincidentally looked a lot like him. Logically, pictures had been taken and were sent around on the internet.
Runners Point (Germany), a shoe shop, has then made this following parody. Dared, simple, but o so striking..

Company: Runners Point
Agency: Jung von Matt/Alster, Hamburg
Country: Germany

RWE is a German energy company and like a lot of other energy companies it wants to convince it’s customers to be energy efficient. But this company realizes the new lifestyle has to start with its own employees. They’ve created some impressive pieces of art to visualize energy waste.

Company: RWE AG
Agency: JvM/Elbe, Hamburg
Country: Germany

Yet another creative print advertisement made for MacDonald’s. This time they use an item from their menu, the top of a bun. They make it look like the moon to promote that their fast food restaurant is 24 hours a day open.



Company: McDonald’s
Agency: Heye Group, Unterhaching
Country: Germany

Customer toilets were transformed into big brainteaser in shopping malls in Germany. This was done for the game Brain Teaser of the Nintendo DSi console.



Company: Nintendo
Agency: Ogilvy & Mather, Frankfurt
Country: Germany

Hornbach is a German DIY-store chain offering home improvement and do-it-yourself goods. Their new campaign, called “Make it Your project”, they’ve made this absurd yet intriguing spot.
The abstract storytelling with extremely imaginative examples makes this spot one of the bests in its range.



Company: Hornbach
Agency: Heimat, Berlin
Country: Germany

Diesel is currently running their newest campaign “Be Stupid” worldwide. It encourages the consumers to be stupid, as smart isn’t cool. This campaign is executed in Germany and wanted to show the ridiculousness of spending so much time on social media. On a festival day in Dusseldorf they’ve created a concept called “FacePark” where people could waste their time instead online, in the park.
“Smart is Digital, Be Stupid”



Company: Diesel
Agency: DDB, Düsseldorf
Country: Germany

This spot featured on Belgian TV for a couple of weeks. We didn’t know Germans made it because it’s not really their kind of humour, but it sure is funny.

Company: Renault Clio
Agency: Publicis Conseil, Frankfurt
Country: Germany

Millions of socks share the same fate everyday. They get lost and end up alone. Neu.de, a datingsite, found a way to lure single men and women to their site to find a (new) life partner.
They put white socks with the text “Also Single?” in many laundromats. Like that they would be confronted and visit their site to find a possible partner.



Company: Neu.de
Agency: Heye & Partner GmbH, Hamburg
Country: Germany