Lovely campaign of Durex.. Somehow they always know how to make an eye-catching campaign.
This campaign was made by the german illustrator/designer Andrej Krahne.

Company: Durex
Designer: Andrej Krahne
Country: Germany

STIHL gave a never seen before business gift to promote their product range of leaf blowers. Their target audience were international key accounts, like municipalities of major cities. They’ve developed the very first tear-off calendar, that tears off its leaves automatically! The pages look like leaves from a tree, so after a while there is a bunch of brown leaves lying on the ground. Because in real life they only fall in autumn the calendar only covers the period from September 23d to December 21st.

Press continue to see how the mechanism works.

Company: STIHL
Agency: Euro RSCG, Düsseldorf
Country: Germany

Czech automaker Skoda is promoting its SUV Superb Combi through this advert. The video features Petr Spatina, an amazing glassinstrument musician, playing on 597 Schott Zwiesel crystal wine glasses shaped as the car.



Company: Skoda
Agency: Leagas Delaney, Hamburg
Country: Germany

The simplicity in this image is just great, agencies all over the world have done a lot of different things for Durex, yet this one is different again. Good job!



Company: Durex
Agency: Grey G2/Group, Düsseldorf
Country: Germany

As an advertisers, be interactive. It sounds cliché , but that is what most consumers want: to communicate and have the feeling that they are important. 13th Street, the channel for thrillers, horror and crime created a horror movie where the protagonist could communicate with a person sitting in the cinema…
So next time you go to the cinema, don’t turn off your cell phone, because you might have a role in the movie..



Company: 13th street
Agency: Jung von Matt/Spree, Berlin
Country: Germany

At the 2009 Frankfurt Auto Show Mercedes-Benz released the new SLS AMG model. It’s their new supercar with 571 horsepower and a top speed of 300 km/h (180mph). But the real special thing about this car are the Gullwing doors. These doors make the car a real icon. To communicate this special release they created a unique billboard. Just a simple poster placed under a glass cover, but the glass doors are left open in the same style as the Gullwing doors.



Company: Mercedes-Benz
Agency: Jung von Matt/Alster, Hamburg
Country: Germany

Whiskey is often drank by men. Women can’t always appreciate the strong taste and mostly they mix it with other drinks to make it softer.
But this particular whiskey, Deans, is especially mild and not only meant for the rugged guys.
This is proved by the print ad who shows a Scotsman whose skirt is blown up by a passing subway train. Now I wonder where he got that pose from?



Company: Dean’s
Agency: Scholz & Friends, Berlin
Country: Germany

Lamborghini is the luxurious car brand creating futuristic yet stylish sport cars.. From the beginning in 1963 till now, Lamborghini has achieved widespread recognition for its sleek, exotic designs, and its cars have become symbols of performance and wealth.
All the Lamborghini’s are made in Sant’Agata Bolognese, a small commune in the province of Bologna, central Italy. And that it is pure Italian craftsmanship, is proven in this print ad..

Company: Lamborghini
Agency: Philipp und Keuntje
Country: Germany

The German website vergissaidsnicht.de has done something really original. How do you alert people for aids nowadays? The only way to be convincing is by shocking your crowd. The way they’ve done this is pretty unique, but really risky.
What they’ve done: they created groups on several social networking sites, these groups supported the concept of having intercourse without a condom. Within several weeks these groups had more than 9000 members. But then on the 1st of December (world AIDS day) they changed the names of all these groups. Now the titles of the groups were saying their members are HIV-positive.

This is an aggressive technique, and it has pissed off a lot of people, but according to the website they also had really nice response. And the donations increased by 20%. But they have to ask themselves the question if it’s worth to offend people, or even falsely spreading the word of individuals having AIDS, just to gather more budget?

Company: vergissaidsnicht.de
Agency: Philipp und Keuntje, Hamburg
Country: Germany

At first this ad doesn’t really makes sense. Why would they explain the different kinds of knots made with iPod date cables and earplugs? But then you see the punch line: ‘Do not forget: Bleutooth comes with every new Ford model’. So your cables will never get knotted again. A pretty good way to communicate this message!



Company: Ford
Agency: Ogilvy Brand Center, Düsseldorf
Country: Germany