Volkswagen: People's car1

In 2011, Volkswagen commenced its People's Car Project in China to create crowdsourced concepts of the VW of the future. More than 33 million people visited the site, and three concepts were created from the inputs: the Music Car, the Hover Car and the Smart Key.

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Awards won (add award)

Cannes Lions - 2013 - Gold - Branded Content And Entertainment

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Details

Posted by: Rindert Dalstra
Date: 19 August 2013
Awards: 1
Industry: Automotive
Media type: Technology, Website

Credits(add credits)

Agency: Proximity, Beijing
Country: China

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