Tempo hankies have always been the ally for hygiene & against illness. But our key insight was that sometimes needing a hanky is the most beautiful thing that can happen. To prove it, they focused on one of the most tear-jerking moments of life, pregnancy announcements. But while men discover they’ll be dads through their partners, women get that news in bathrooms, in an impersonal and solitary way.
To amplify this emotion, they launched an unprecedented call to action: let your man reveal the most touching news of your life. This way, they introduced the world’s first sharing pregnancy test: the pregnancy test for men, the only connected device that switches the roles and gives women the chance to discover the result by their men, not by a solitary and traditional pregnancy test. To share the pregnancy result’s emotion with their respective partners in the most beautiful way.