The Legacy Lab™ launched a print campaign to promote its inaugural class of Legacy Lab Honors. The “Visionary Wanted” work resembles classified ads and highlights the unique attributes of each Legacy Lab honoree.
For instance, the ad dedicated to Patagonia’s Yvon Chouinard calls for an uncompromising environmental advocate… a skilled blacksmith, inventor, designer & falconer. “When this ad ran in 2017, no one qualified,” a blurb below the box states. “But in 1973, one person did.”