Adidas: Light up Messi13

This is a commercial for Adidas written by Jason Colvin. It is called “Winning is Easy” and the story is about a boy who perseveres through physical abuse from an alcoholic father, growing up to be as aspiring Olympian in track and field. His

Adidas Japan comes up with alternative use for footwear in this crazy promotion for its adizero running shoe. A super fast sprinter is pit against a fashion lineup in a highly unusual speed test, the winner gets an unexpected bonus.