A woman hooks up for a one night stand with a sexy version of Pinocchio, aka “Woody,” in TBWA/Paris’s latest spot for French HIV awareness organization AIDES. The brief was to communicate that many people aren’t aware they are HIV positive – so might lie without knowing it.
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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