Apple celebrates willpower with this latest commercial. The iPhone 5S shows different sport apps, which people are using to get or stay in shape. The soundtrack that goes along is “Chicken Fat” composed in the ’60 to promote a fitness program created by US President John Kennedy. Tagline: “You are more powerful than you think”
Apple: You are more powerful than you think9
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Details
- Date: 6 June 2014
- Industry: Consumer Electronics
- Media type: TV Commercial
Credits(add credits)
- Agency: TBWA\Media Arts Lab, Los Angeles
- Country:
USA
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