D.N.F. is a French non-profit organisation that defends Non-smokers Rights. We’ve seen a lot of anti-tobacco commercials pass along here at Creative Criminals, but this one has one of the most unique approaches of them all. In this commercial they imply that people who smoke poison their selves on purpose and pay for it. But the coolest thing is they brewed a story to it, they are saying companies are disposing their toxic waste in cigarettes. Pretty cool approach according to us.
D.N.F.: Toxic waste7
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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