After 25 years of campaigning to make the consumer continually aware of issues concerning animal suffering − which still persists today − it was time to try another approach with their communication. In the context of their new image campaign, the organization looked for an agency that had the same passion, plus a critical eye, to tell GAIA’s story in a different way.
GAIA: Love for Animals12
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Details
- Date: 27 September 2017
- Industry: Non-profit
- Media type: TV Commercial
Credits(add credits)
- Agency: Flexus, Gent
- Country: Belgium
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