“Journey” provides the viewer access they normally don’t get to the game-day experience. It provides them a rare peak into each of the 3 stages of the game the before, the during and the after and will highlight Gatorade’s G Series. It is A new line of products based on the latest science and created in collaboration with the world’s greatest athletes to provide fuel, fluid and nutrients before, during and after activity.
The film is a creative collaboration with NFL Films and Smuggler director Henry Alex Rubin. The spot is voiced by Grammy-award winning artist and actor Common (Terminator Salvation and American Gangster) and features footage from the 2010 playoffs. The :90 spot will air during the Super Bowl pre-game show on CBS as well as on ESPN and NFL Network following the game.