This campaign made by Guide Dogs Australia (in co-operation with Clemenger BBDO and Kit Cosmetics) has won Silver on the Cannes Lions Advertising festival of this year. Money was raised by selling fragrances with a distinctive smell in order to support the Guide Dogs organization. Support Scent is the name of the fragrance and refers to the importance of smelling for blind people.
Guide Dogs: Support Scent11
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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