In Wembley (England), 100 cats were released in the store of IKEA to run around freely. The images were filmed by 5 camera-teams and were processed into a 1-minute ad of IKEA. The ad is nice-to-see, but the documentary is actually way better. The “Happy Inside“-campaign is the first of Mother London for Ikea and became immediately a hit.
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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