In the new campaign “Everyday Heroes”, IKEA honours the things at home that usually get very little recognition: the toilet brush, clothes hanger and wall-mounted hook behind the door. Without thinking, we rely on them daily and it’s not until they’re gone that we miss them dearly. Day in and day out, they do their best to improve our lives at home. In return, they’re literately getting spat on, stepped on and put in a corner.
Ikea: Everyday Heroes22
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- Agency: Forsman & Bodenfors, Gothenburg
- Country: Sweden
- Art Director: Adam Ulvegärde
- Copywriter: Joakim Labraaten
- Designer: Martin Joelsson
- Senior Account Director: Olle Victorin
- Account Director: Katarina Klofsten
- Agency Producer: Jens Odelbring
- Account Director: Maria Hallenborg
- Digital Producer: Peter Gaudiano
- Digital Producer: Jimmy Wulff
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