The first part of the campaign "The wonderful everyday" launches with this television advert entitled "beds", which focuses on how the perfect bed can help us to start the day the right way. Shot by Juan Cabral and set thousands of feet above a city, it tells the story of a woman's dream as she moves from one uncomfortable bed to another until she eventually finds the perfect bed: the bed that she wakes up in at home each morning.
Ikea: The wonderful everyday "Beds"10
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!