For the first time, the international fast food chain is incorporating him into local advertising, with the aim of familiarising French people with the founder and his legendary recipe a bit more. Thanks to help from its agency, Sid Lee Paris, the Colonel made a splash with a 90' cinematic style spot spotlighting his adventures on his way over.
KFC: 'Le Colonel Sanders'28
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!