Yesterday the famous Ronaldo played his farewell match with Brazil’s national team against Romania. Nike made a commercial in his honour to thank him for what he has done to football. B.R. and A.R. are central in this spot obviously meaning Before and After. Before and After what/who? The one and only Ronaldo off course, the Ronaldo with the number 9 on his shirt. After the Michael Jordan era at Nike they are now turning Ronaldo in an icon as well.
Nike: Before & after Ronaldo18
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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