Procter & Gamble is an official sponsor for the 2010 Vancouver winter Olympics. In this spot they don’t look at the Olympics from the perspective of an athlete, but they put themselves in the place of the parents. Mothers will always be concerned about the welfare of their child, no matter how old or experienced they are. Therefore the slogan says: “To their moms, they’ll always be kids”
Procter & Gamble: To their moms, they’ll always be kids11
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