Everybody knows that involving beautiful (wo)men in a campaign keeps people watching longer.
But I’m not sure whether Soft Porn has the same effect? Probably it does, but it also will affect the image of the brand!
In this commercial you see two models eating a sandwich.. but in what way?
It’s like they didn’t ate for a week!
Many thought that this commercial was for Quiznos, the second largest sandwich chain in North America. Because on the bag you see a ‘Q’ which looks a lot like the logo of Quiznos.
But at the end of the commercial it seems to be a commercial for Playboy.
Many people in America find this commercial cheap and not done. They also point a finger at Quiznos, who claims it has nothing to do with this…
But it’s obvious this is a cheap trick to gain a lot of media attention for their new ‘Torpedo‘ sandwich.
And it works, because bad media attention equals free media attention…
Actually I’d rather eat a burger with this lady.
