Toyota Australia used online social networks to promote their Yaris which is mainly sold to young women. The only problem was that it backfired after a competition-winning short film was criticized as sexist, incestuous and degrading. Toyota apologized for this controversial ad and placed it offline.
Toyota: Controversial Yaris ad4
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
Leave a comment
Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!